How did Editus successfully managed its digital transformation through data?
24 April 2017
Editus has been connecting private individuals and professionals for more than 40 years. As the leader of local research in Luxembourg and as the database of reference in the Grand Duchy, Editus has successfully completed its digital transformation using especially the power of data analytics.
By putting the user experience at the center of its business, Editus is now able to offer content in a predictive and personalized way according to the profile of the visitor - even anonymous - and his journey on editus.lu. This dramatically improves the value of the services offered to users and advertisers. A great evolution made possible thanks to Wizata (its partner in data analytics) and to the "Cortana Intelligence Suite” technology of Microsoft.
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